05 April 2019: Seminar by Professor Celina M. Olszak, University of Economics in Katowice, Poland

Title: Business Intelligence - lessons from research and teaching experience

Abstract: The source of organization’s power has shifted from land, finance and material capital to intangible resources. The organizations are more and more governed by information, knowledge, intelligence, intellectual capital and wisdom. It is stated that a critical component for organization’s success is the ability to take advantage of all available information and knowledge. Business Intelligence (BI) seems to be a driver for business success for many organizations. Several arguments can be found in the literature that BI enables them faster and easier access to information, improving business processes and decision making as well as the identification of the opportunities and the threats, which may occur on the market, while cooperating with customers, suppliers and competitors. It is advocated that BI helps organizations to make more informed, intelligent business decisions as well as to adopt to a changeable environment and to survive in the business world. The main aim of this seminar is to provide a discussion on a comprehensive BI development as well as to present the key assumptions related to the teaching Business Intelligence subject in the E-commerce Programme, at the University of Economics in Katowice (Poland).

Celina M. Olszak

Bio: Celina M. Olszak is Professor of Management Information Systems at the University of Economics in Katowice, Poland. She is the chair of the Department of Business Informatics and a Dean of Faculty of Economics. She is also a scholarship holder at Swiss Federal Institute of Technology in Zurich (Switzerland) and scholarship holder of Deutsche Akademische Austausch Dienst at Trier University in Germany. She visited and took different courses at universities in Europe (Germany, Slovenia, and Czech Republic). She is the author of 15 books and over 300 research articles. She is a member of the Informing Science Institute in the USA, PGV Nework (Pays du Groupe De Vysegrad), Canadian Center of Science and Education, the American Research Foundation's Center for European and Middle Eastern Studies, the Polish Academy of Sciences, as well as a member of many committees of international scientific conferences and journals.

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